Founded in 1966 by Paul Van Doren, Vans began its journey in Anaheim, California, with a simple yet revolutionary concept: to produce durable, high-quality sneakers that catered to the needs of local skateboarders. Unlike other brands that outsourced production, Vans decided to manufacture its shoes in-house, ensuring unparalleled quality and craftsmanship.
It was in the early 1970s that Vans truly made its mark with the introduction of the classic Vans #44, later known as the Era. This shoe featured a unique padded collar for added comfort, a departure from the traditional designs of the time. The Era was co-designed by skateboarders Tony Alva and Stacy Peralta, making it the first skate shoe created in collaboration with athletes. This partnership set the tone for Vans' commitment to authenticity and its deep connection to the skateboarding community.
By the 1980s, Vans had transcended its skateboarding roots to become a cultural symbol. The brand gained widespread recognition through its appearance in movies like Fast Times at Ridgemont High, where the timeless Slip-On
As the years went on, Vans continued to innovate, introducing new designs and technologies while staying true to its core values. The Old Skool, with its iconic side stripe, debuted in 1977 and remains a fan favorite to this day. In the 1990s, Vans expanded its reach globally, solidifying its presence as a leader in action sports footwear and apparel.
Today, Vans is more than just a footwear brand—it’s a lifestyle. It continues to support the skateboarding, surfing, and snowboarding communities through sponsorships, events, and collaborations. The Customs
Despite its global success, Vans remains rooted in its origins, staying authentic to the spirit of creativity and rebellion that defined its early days. From the skate parks of California to the streets of cities around the world, Vans continues to inspire people to "Off the Wall" and express their true selves.