Burberry, a name synonymous with British luxury, has cemented its place in the fashion world as a brand that blends tradition with innovation. Founded in 1856 by Thomas Burberry, the brand started as a small outfitter's shop in Basingstoke, England. Over the years, Burberry has grown into a global powerhouse, renowned for its iconic trench coats, distinctive check pattern, and innovative approach to fashion.
A History Rooted in Innovation
Thomas Burberry was only 21 years old when he established the company. His breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that revolutionized outerwear. This innovation laid the foundation for the Burberry trench coat, which became a staple for British officers during World War I. The coat's practical design, featuring D-rings and epaulettes, has remained largely unchanged, a testament to its timeless appeal.
The Iconic Burberry Check
In the 1920s, Burberry introduced its iconic check pattern, initially used as a lining for trench coats. Over time, the check became a symbol of the brand, adoring everything from scarves to handbags. Despite trends coming and go, the Burberry check has remained a constant, evolving with the times while retaining its classic charm.
Modernizing Tradition
In recent years, Burberry has embraced the digital age, becoming one of the first luxury brands to live-stream its runway shows and adopt social media as a key marketing tool. Under the creative direction of Riccardo Tisci, Burberry has reimagined its heritage for a new generation, blending the old with the new in bold and unexpected ways. From monogrammed trench coats to innovative collaborations, the brand continues to push boundaries while honoring its storied past.
Discover the Burberry Collection
For those looking to explore Burberry's extensive range of products, from signature trench coats to accessories, visit this curated spreadsheet. It includes a comprehensive list of Burberry items, offering a glimpse into the brand's timeless elegance and modern sophistication.
Conclusion
From its humble beginnings in a small English town to its status as a global fashion icon, Burberry's story is one of innovation, resilience, and timeless style. Whether you're drawn to the classic trench coat or the edgy new designs, Burberry offers something for everyone, proving that true luxury never goes out of fashion.