AMI, a name synonymous with sophistication and modern craftsmanship, has carved a unique niche in the world of fashion. Founded in Paris by Alexandre Mattiussi in 2011, the brand has become a symbol of timeless elegance, blending French savoir-faire with contemporary design.

Alexandre Mattiussi, a seasoned designer who previously worked with iconic fashion houses like Dior and Givenchy, envisioned AMI as a brand that resonates with everyday people. The name "AMI," which means "friend" in French, reflects the brand's mission to create accessible, wearable, and relatable fashion. From its inception, AMI has celebrated individuality and authenticity, offering a perfect balance between casual and formal styles.

The brand's logo—a simple yet striking heart over the letter "A"—has become a global symbol of understated luxury. Whether it's a tailored blazer, a cozy sweater, or a chic handbag, AMI's collections consistently embody a sense of effortless style. The brand has also expanded its offerings to include footwear, accessories, and fragrances, each piece reflecting the same commitment to quality and design.

What sets AMI apart is its dedication to inclusivity and versatility. The brand’s designs are gender-neutral in spirit, appealing to a wide audience. This ethos has garnered a loyal following, including celebrities and fashion enthusiasts worldwide. AMI’s ability to blend high fashion with everyday wearability has made it a favorite on runways and streets alike.

Today, AMI continues to innovate while staying true to its roots. Collaborations with global retailers and exclusive collections have further solidified its position as a leader in contemporary fashion. For those interested in exploring AMI’s diverse range of products, this comprehensive spreadsheet

As AMI expands its footprint globally, the brand remains committed to its core values: simplicity, elegance, and authenticity. With each collection, AMI invites its audience to embrace their individuality and celebrate the joy of dressing up—or down—with confidence.